The relevance of communication in building value and trust
The need for quality in the communicated information cuts across sectors and is particularly pressing for brands, companies and governments.
The need for quality in the communicated information cuts across sectors and is particularly pressing for brands, companies and governments.
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Fact-checking is essential to maintaining the quality of journalism and, more broadly, of information. Its importance is increasing as social media and artificial intelligence facilitate the widespread dissemination of false information.
In the context of a fast-paced society, where information circulates not only very quickly but also in large quantities, the concept of information avoidance is relevant for understanding some of the strategies people use to deal with the information that reaches them.
The Congress will take place at the University of Beira Interior and feature three presentations from the BIP.
The Reuters Institute published the 2025 edition of the Digital News Report, which shows global trust in news remaining stable, albeit below 50%.
The 2025 global report from the Edelman Trust Barometer states that “fear that leaders lie to us [is] at [an] all-time high”.
Research in the literature reveals that concerns about information quality have persisted across various epochs of human history.