The importance of literacy in health communication

In this second episode of Estados do Tempo, researcher Luís M. Loureiro moderates a conversation with Hernâni Zão Oliveira, professor and researcher at the University of Évora, about the challenges of health communication in a time marked by misinformation and information overload. Drawing on his experience as a researcher and communicator, Hernâni Zão Oliveira reflects on the role of health literacy and media literacy in health in building an informed citizenry and promoting trust between health professionals, the media, and the public. A conversation that crosses health, culture, and social responsibility, focusing on the urgency of communicating better to care better.