Consumer protection and the quality of information in advertising

As consumers, there are still many occasions when we are faced with situations of ‘information asymmetry’: situations in which there are substantial differences between the information held by those providing a particular service or selling a particular product, and the information that reaches the consumer. Researcher Ana Clara Azevedo de Amorim has been studying these asymmetries and how advertising may, or may not, mitigate them. She joins ‘Estados do Tempo’ to explain the importance of the quality of advertising information in consumer protection mechanisms.